At Escorts Agri Machinery, the catalyst for the next wave of farm mechanization has brought about two large customer centric initiatives to the fore at Escorts – New Products and variants that are aligned with changing and emerging applications & end usages and the shift of Escorts from being a standalone tractor manufacturer to being a complete 'Farm Solution' provider.
The Escorts Jai Kisan Series recognizes the new market order for varied needs of the Indian farmer, changing tractor uses for specialized applications and usage of modern and heavy-duty implements & attachments, thereby offering wider options for agricultural, infrastructure as well as specialized applications for land development activities.
The Jai Kisan Series comes in five new categories – ValueMaxx, LoadMaxx, AgMaxx, InfraMaxx and SuperMaxx. While the VALUEMAXX is the variant for basic agricultural purposes, the LOADMAXX and AGMAXX variants specialize in haulage-based applications and specialized Agri-applications respectively. The SUPERMAXX series is ideal for all types of agriculture and non-farming purposes besides offering add-on applications for dual needs whereas, the INFRAMXX variant would specialize in infrastructure-based applications. The 'Jai Kisan Series is currently available in the FARMTRAC line of Escorts tractors.