Escorts Limited Enters the Tunisian Market
Escorts Ltd. forayed into the important North African market of Tunisia in the first week of December. Escorts launched its high end premium range of Farmtrac tractors at Sfax the commercial capital of Tunisia. Escorts unveiled its two cylinder and four cylinder offerings Farmtrac Champion, Farmtrac 70 E, Farmtrac 60 DT, Farmtrac 80 and Farmtrac 80 DT. SODAG Ltd. was announced as the authorized distributor for Farmtrac tractors in Tunisia.
The launch event was attended by the Governor of Sfax Province and the Regional Director of the Agricultural Bank of Tunisia. Speaking on the occasion the Governor of Sfax said "He appreciates intentions of Escorts Ltd. to enter the Tunisian market with their reliable products and services and he looks forward to seeing Farmtrac tractors growing farm mechanization in Tunisia."