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Farmtrac Ambitions Become Clear at Agritechnica

The ‘new kid on the block’ in European tractors - Farmtrac ­ will use this year’s Agritechnica event to position the brand as a reliable and financially astute alternative to the established badges.

More than €10m of investment in the company’s European research and development programme, and upgrades to its Polish manufacturing facilities, has culminated in new range and model launches at Agritechnica and the unveiling of an ambitious - and well-supported - dealer recruitment drive. This will increase the 100-plus existing Farmtrac dealerships already active in Europe, with an intention of taking a 10% share of the sub-80hp sector across the con>nent.