Redefining Rural Marketing
Escorts Agri Machinery shone bright at the 4th RMAI (Rural Marketing Association of India) Corporate Awards for excellence in rural marketing and communications, at an event held in New Delhi.
Escorts’ innovative marketing strategy and communication tools and ideas were judged to be the best by the esteemed jury of the RMAI Awards, which celebrate outstanding marketing efforts in rural India and are a national level platform for excellence.
With Gold, Silver and Bronze awards up for grabs under each category, EAM won the best – Gold Award – in the following five categories:
- Best CSR by a Brand (Durables): Humrakshak - Insuring Indian Farmers
- Best Short Film (Durables): Inverter Tractor
- On Ground/Event Marketing (Durables): Inverter Tractor
- New concepts in Agriculture & Dairy (Durables): Escorts Jai Kisan Series – Ab Kaam Jaisa Tractor Waisa
- Innovative Communication Tools: Mera Wala Tractor