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The Launch brings us closer to the Jai Kisan

"The launch brings us closer to the 'Jai Kisan' philosophy of empowering the Indian farmer by providing solutions that will enhance agricultural productivity and improve quality of life in rural India. We would like to create a far-reaching positive impact in bringing a qualitative change and revolutionizing India's Agri sector", he further added.

Presently available across all Escorts network in Punjab & Haryana, Rajasthan and Uttar Pradesh, the new Escorts Jai Kisan Series will come in five new categories – ValueMaxx, LoadMaxx, AgMaxx, InfraMaxx and SuperMaxx. While the VALUEMAXX is the variant for basic agricultural purposes, the LOADMAXX and AGMAXX variants specialize in haulage-based applications and specialized Agri-applications respectively. The SUPERMAXX series is ideal for all types of agriculture and non-farming purposes besides offering add-on applications for dual needs whereas, the INFRAMAXX variant would specialize in infrastructure-based applications. The 'Jai Kisan Series is currently available in the FARMTRAC line of Escorts tractors.