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Escorts Ltd. unveiled its 'Jai Kisan Series' of tractors in Punjab, Haryana, Rajasthan and Uttar Pradesh. The new 'Escorts Jai Kisan Series' is a path breaking initiative that recognizes the new market order for varied needs of the Indian farmer, changing tractor uses for specialized applications and usage of modern and heavy-duty implements & attachments, thereby offering wider options for agricultural, infrastructure as well as specialized applications for land development activities.
Regional kick off events were organized at Chandigarh, Jaipur & Agra on 24th February, 26th February and 3rd March respectively. Speaking at the launch event in Agra, Mr. Rohtash Mal, Executive Director and CEO, Escorts Agri Machinery Group said, "Farm mechanization is the need of the hour and a prominent vector that will enhance farmer productivity & profitability. Tractors and appropriate attachments & implements are the bridge that would help the farmer in this domain."
"The launch brings us closer to the 'Jai Kisan' philosophy of empowering the Indian farmer by providing solutions that will enhance agricultural productivity and improve quality of life in rural India. We would like to create a far-reaching positive impact in bringing a qualitative change and revolutionizing India's Agri sector", he further added.
Presently available across all Escorts network in Punjab & Haryana, Rajasthan and Uttar Pradesh, the new Escorts Jai Kisan Series will come in five new categories – ValueMaxx, LoadMaxx, AgMaxx, InfraMaxx and SuperMaxx. While the VALUEMAXX is the variant for basic agricultural purposes, the LOADMAXX and AGMAXX variants specialize in haulage-based applications and specialized Agri-applications respectively. The SUPERMAXX series is ideal for all types of agriculture and non-farming purposes besides offering add-on applications for dual needs whereas, the INFRAMAXX variant would specialize in infrastructure-based applications. The 'Jai Kisan Series is currently available in the FARMTRAC line of Escorts tractors.