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Escorts adds Glamour & Comfort to its new Farmtrac Executive Series

Chandigarh, December 17, 2013: Escorts Limited, India’s leading tractor manufacturer, today announced the launch of its new premium tractor series - The All-New FARMTRAC ‘Executive’ Series, country’s most stylish looking tractors. With best-in-class combination of impressive features, modern design, stunning looks, and world-class technologies – this new series is set to revolutionize the high end premium Indian tractor market. Available in 45 HP, 50HP and 60HP, these tractors are designed to cater to the progressive new- age Indian farmer, who are smart, educated and have an entrepreneurial bent of mind. They have adopted farming as a business of their choice and a tractor stands as the symbol of pride for them.

A variant of the New Farmtrac Executive Series has also been launched in Hannover, Germany recently for European and other developed markets.

Farmtrac, known since last 40 years for its power and prestige, now packs in the New Executive series with impressive world-class features, stunning looks and a car-like driving comfort. Independent PTO with a safety device, a new scissor seat with recliner for best driving comfort, stylish fenders for elegant looks, suspended clutch & brake pedals, a digital speedometer, and LED head-lamps add to the glamour quotient of the New Farmtrac Executive series. Improved capability to perform in extreme dusty condition coupled with revolutionary air-filtering technology enhances the efficiency of the tractors giving customers much more satisfaction.

Speaking on the occasion, Mr. S.Sridhar, Chief Executive Officer, Escorts Agri Machinery, said, “For the last one and a half years, Escorts has concentrated on bringing the best of technology from around the world to Indian farmer and Farmtrac has been a brand that is transforming Indian tractor industry. We at Escorts have taken the lead and initiative to change the industry’s perspective of Indian farmer who till now was viewed through same prism as 4 decades ago. The tractor industry at large tended to overlook his evolution from being just a farmer to a customer for whom, in addition to power and efficiency, style and comfort also matters. Other automobile sections like the car and bikes understood this trend and transformed over a period of time. However, the tractors, on which the farmer spends most of his time, continued to look the same old tractor. With this New series, we want to give Indian farmers that glamour quotient in a tractor. Just like the car and bike became status symbols, our tractors will become a status symbol for the customers. Today, we bring the most contemporary designs for better driving comfort and feel with the new Farmtrac series.”

For the Editor:

The ESCORTS GROUP is among India's leading engineering conglomerates operating in high growth sectors of Agri Machinery, Material Handling & Construction Equipment, Railway Equipment and Auto Components. The Group has earned the trust of over 5 Million customers by way of product and process innovations over six decades of its existence. Escorts endeavours to transform lives in rural and urban India by leading the revolution in agriculture mechanization, modernization of automotive & railway technology and transformation of Indian construction.

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