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Escorts enters Cambodia, strengthens position in South East Asia

Launches Farmtrac Range in collaboration with TATA International

Phnom Penh, Cambodia, September 11, 2013: Escorts Limited, India’s leading tractor manufacturer, today announced its entry into Cambodia with the launch of its premium tractor range - Farmtrac. For the launch, Escorts has collaborated with TATA International which will operate as the distributor (TATA South East Asia (Cambodia) Ltd.) of the brand. With world-class technologies, impressive features, and stunning looks – these new tractors are set to revolutionize the Cambodian tractor market.

The Farmtrac tractor series is aimed to take the agriculture in Cambodia to the next level. With a range from 25 HP to 110 HP and their four wheeled drive, the models are best suited for paddy, sugarcane, palm and rubber plantations in the country. These tractors come with standard 12x12 synchromesh transmission for suitable speeds and easier loader work.

Speaking on the occasion, Mr. S. Sridhar, Chief Executive Officer, Escorts Agri Machinery, said, “I am convinced that Cambodia in particular and South East Asia in general is poised for a gigantic leap forward in agriculture. With increase in international demand for agricultural products, the need to produce more from the existing land bank has only accentuated. This has led to increased farm mechanization and adoption of new technologies. We have successfully explored this market and are overwhelmed with the tremendous response that we have received. The products that we are launching today are a reflection of how Escorts would continue to bring in apt technology to Cambodian agriculture to deliver prosperity to farmers across.”

Speaking on the occasion, Mr. Rajesh Kumar, Chief of International Business, Escorts Agri Machinery, said, “With the launch of these powerful Farmtrac offerings, Escorts plans to establish itself as the leader in Cambodia market. Synonymous with reliability, the Farmtrac range of tractors from Escorts are fuel efficient, have long serviceability and low maintenance cost. Just like other countries in Southeast Asia, we are confident of getting a positive response from Cambodia market as well.”

Escorts Limited is an established industry player in the Southeast Asian region and has been pioneering technology in the region.

For further information, please contact:

Ms. Shradha Pandey
Torque Communications Pvt Ltd.
Mobile: 9910163995