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Escorts goes for the Power Trip (24 September 2012)

ESCORTS GOES FOR THE POWER TRIP

Launches New POWERTRAC DS-PLUS Tractors with a 10% Power Upgrade across the range

Bhopal, September 24, 2012: POWERTRAC, a popular tractor brand from the stable of Escorts Limited, known for its excellent fuel economy, today announced the launch of its new ‘DIESEL-SAVER PLUS’ tractor series – offering not just maximum mileage but also the best-in-class horsepower ratings. The new POWERTRAC DS-PLUS series, with a 10% power upgrade across its range, caters to the emerging ‘commerce-minded’ segment of the Indian farmers, who use their tractors not just for regular farm work but also as a source of generating additional income.

Whether it is custom-hiring or usage in alternate commercial applications, Indian farmers are increasingly looking at avenues to take the maximum out of their tractors. These practices require tractors to be able to work for longer hours, operate heavier and bigger implements, and consume lesser fuel. With a revolutionary design that offers an unmatched combination of power and fuel efficiency, the new DS-Plus Series tractors helps these farmers earn more and save more.

Upgraded to 37, 41, 45 and 50 HP categories, the new POWERTRAC DS-PLUS tractors have new, bigger engines that not only provide state-of-the-art fuel-saving technologies, but also best-in-class power ratings. The new stylish looks, bigger-sized tyres, a Haulage-special flat backend, an advanced ‘TLS’ Hydraulic system, and a heavy-duty gear box truly makes the new POWERTRAC DS-PLUS Series tractors best in their class.

Speaking at the launch, Mr. S. Sridhar, Chief Executive Officer, Escorts Agri Machinery said, “The new DS-PLUS tractors from POWERTRAC stand for a unique combination of power and fuel efficiency that is second to none. These tractors are designed to not only save 10-15% of diesel to more than negate the impact of diesel price increases, these will also enable farmers to substantially increase their productivity and hence their incomes. The tractors are priced attractively to provide famers the best value proposition in the mass tractor segment.”

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