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Escorts launches most Powerful & Fuel Efficient Tractors in Bangladesh

Offers latest technology for varied requirements of all segments

Dhaka, September 13, 2014 Escorts, India's leading tractor brand, announced the launch of its two new series of tractors in Bangladesh, the most powerful offerings in their respective categories. While the new FARMTRAC 6060 – Heritage series in 60HP segment is positioned in the high-end premium tractor category, the new POWERTRAC Diesel-Saver Plus 4455 Euro series is available in 55 HP range. It is placed in the mid-size, popular segment.

The Farmtrac 6060 is a modern product line from Escorts that comes with European style and comfort. Being part of the Heritage series which range between 50 HP and 75 HP, it is designed to cater to the progressive new-age Bangladesh farmers, who seek multi-utility tractors that provide excellent performance in both cultivation and haulage. This ergonomically engineered tractor is the most fuel efficient machine in its segment category offering unbeatable power. Farmtrac 6060 comes with a new four-cylinder turbocharged, intercooled engine that delivers higher torque to run larger implements and pull heavier loads. It is ideal for modern rotavator applications for puddling and cultivation.

The new POWERTRAC Diesel-Saver Plus 4455 Euro Series tractor is a machine of pride that comes loaded with best in class stylish and comfort features for longer strenuous operations. This machine has ergonomically engineered hydraulic consoles, bigger and wider floor and operating area which provides not only more comfort to the farmer but also keeps them safe and secure. These tractors are equipped with Auxiliary lamps and clear lenses light technology. Further, the digital and LED indicators and illuminators enhance these machines' night vision, enabling extended work application.

Speaking on the occasion, Mr. Rajesh Kumar, Chief International Business, Escorts Agri Machinery said, "Bangladesh is a huge potential market for us. With the launch of these powerful and fuel efficient tractor range, Escorts plans to establish itself as the segment leader. We find huge appetite for above 50 HP tractors here, with the market for this segment today making for 1/3rd of the total tractor industry in Bangladesh. Our newest offerings are aimed at driving a revolution in this emerging higher HP segment. Just like other countries in Asia and beyond, we are confident of getting a positive response from Bangladesh market as well."

Sanjay Kapote, Chief Strategy - International Business, Escorts Agri Machinery, said, "Escorts has launched Farmtrac Heritage series in Europe at the last Hannover show with huge success. We now seek to bring the same world class products to SAARC countries. With this latest endeavor in Bangladesh today, Escorts will sure revolutionize the customer mindset towards demanding a superior, better performing, premium featured product at most competitive price. Escorts is all prepared for becoming the most dominant player in tractor market of Bangladesh."

Speaking on the occasion, Mr.Abdul Matlub Ahmad,Chairman, Nitol Motors said, "We are very happy today in bringing the Farmtrac Heritage Series and Powertrac DS-PLUS Euro Series of tractors to the doorsteps of Bangladesh farmer. I am confident that these tractors with European style and comfort will enable our farmers to work more and earn more at ease. Nitol Motors has been a proud partner of Escorts Ltd., the brand synonymous with trust and reliability across countries. Together with Escorts, Nitol will continue to offer technologically advanced products that bring prosperity to the Bangladesh farmers."

Escorts Limited is an established industry player in the Bangladesh market and has been pioneering technology in the region. Together with its partner Nitol Motors Ltd, Escorts is focused in bringing the best in the world product and services to Bangladesh tractor users.

About Escorts Group

The ESCORTS GROUP is among India's leading engineering conglomerates operating in high growth sectors of Agri Machinery, Material Handling & Construction Equipment, Railway Equipment and Auto Components. The Group has earned the trust of over 5 Million customers by way of product and process innovations over six decades of its existence. Escorts endeavors to transform lives in rural and urban India by leading the revolution in agriculture mechanization, modernization of automotive & railway technology and transformation of Indian construction