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Escorts launches Steeltrac – The Row Crop Specialist

In strategic alliance with Adico Group, brings row-crop farming solution for cotton, groundnut & vegetable growers

Ahmedabad, October 7, 2013: Escorts Limited, India’s leading tractor manufacturer, today announced the launch of India’s first row-crop special tractor - Steeltrac, specially designed for row-crop farming. Escorts has entered into a strategic alliance with Rajkot-based Adico Group for manufacturing of this sub-20 HP tractor.

Steeltrac is designed keeping in mind the needs of cotton, groundnut and vegetable farms, where a normal-size tractor just cannot work. With its best-in-class track width, high ground clearance, stronger pulling power and superior fuel average, Steeltrac provides a modern mechanized solution to these farmers who are today forced to use primitive methods of cultivation such as bullocks.

Steeltrac comes with disc brakes, heavy duty components, and high operator comfort – features that are normally found in bigger and expensive tractors. With its great looks, modern construction, and a stunning price tag, Steeltrac is set to become the market’s best buy.

Speaking on the occasion, Mr. Sameer Tandon, Chief Sales and Marketing Officer, Escorts Agri Machinery, said, “Gujarat has maximum cultivated area under crops like cotton and groundnut. For such row-crop farming, the standard size tractors are not found suitable. Farmers have been using bullocks for lack of alternatives. With Indian agriculture today experiencing fast paced modernization, Steeltrac is all set to provide for the missing link in row crop farm mechanization. The launch of Steeltrac reaffirms our commitment to continuously enhance our products to suit specific needs of our customers. We intend to make both small and large landholder more productive and profitable by providing technologically superior solutions.”

Speaking on the occasion, Mr. Gautam Patel, Director, Adico Group, said, “Adico Group is known for providing specialized products, with world class quality at unmatched cost. For production of small tractors, we have set-up a new, modern production facility at Rajkot with a capacity to produce over 6,000 tractors p.a., expandable to 20,000 tractors. While we have the expertise in the specialty small tractors, it is the deep understanding of the market and strong distribution capabilities that makes Escorts our ideal partner in this foray. The Escorts Adico alliance will go a long way in addressing special needs of the Indian farmers.”

About Escorts Group:

The ESCORTS GROUP is among India's leading engineering conglomerates operating in high growth sectors of Agri Machinery, Material Handling & Construction Equipment, Railway Equipment and Auto Components. The Group has earned the trust of over 5 Million customers by way of product and process innovations over six decades of its existence. Escorts endeavors to transform lives in rural and urban India by leading the revolution in agriculture mechanization, modernization of automotive & railway technology and transformation of Indian construction.

About Adico Group:

Adico Group is a leading, global manufacturer of automotive components serving almost every major vehicle manufacturer worldwide. Headquartered in Rajkot, Adico has state-of-the-art manufacturing units at various locations in India with a team of over 2,000 people.

For further information, please contact:

Sonali / Shradha
Torque Communications Pvt Ltd.
Mobile: 9711131639 / 9910163995
Email: sonali@torquemail.com / shradha@torquemail.com

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