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Escorts Limited consolidates its market in Uttar Pradesh

Registers growth of 22% in tractor deliveries for the quarter ended June 2010
Uttar Pradesh, August 09, 2010

Escorts Limited, India's leading tractor manufacturer, is upbeat about its sales in the market of Uttar Pradesh. The company registered a growth of 22% in tractor deliveries for the quarter ended June 30, 2010 as compared to the corresponding quarter last year. The turnaround has been made possible with the launch of a new tractor variant Powertrac 429 (PT429), customer support programmes, increasing points of sale, revamping dealer distribution network and customer focused initiatives.

PT 429, a 27 HP - 2 cylinder offering, which has been specifically designed for the needs of the farmer in Uttar Pradesh, is proving to be a runaway success with sales of over 200 units for the period April - June 2010. Available at an enviable price of Rs 3,21,199, PT 429, comes with a fuel efficient engine which is suitable for cultivation at higher speeds resulting in higher agri productivity.

What's more! The company has also introduced a special scheme for customers in Uttar Pradesh which entitles new customers of PT 429 to assured gifts and freebies. Not only this, customers can also participate in lucky draws and win prizes ranging from a watch to motorbike and even a brand new car!

Mr. Rohtash Mal, Executive Director and CEO, Escorts Agri Machinery Group said, "Uttar Pradesh contributes about 26% of the total volumes of Escorts. In the last quarter we have seen a growth of 22% which is higher than the industry average. This shift has been possible as we blend the knowledge of customer market and farmer opportunity to offer a holistic package to the farmer for improving his present yields and ultimately his farm income."

"PT 429 is a perfect example of Escorts vision of making a difference in the lives of the farmers by offering innovative products which best suits his needs. In fact, this is the first time that Escorts has introduced a 2-cylinder offering under the POWERTRAC brand, which is best known for its performance and durability. The product offers wider options to farmers for both agri and haulage needs besides being best suited for the booming brick kiln business prevalent in Uttar Pradesh,"

Mr. Mal added.