Escorts Limited Showcases its Versatile 4 - Cylinder Tractor : Powertrac 4455
Powertrac 4455 marks the company’s entry in the 4-cylinder tractor segment
PT 4455 - India's No. 1 Economy Tractor
Best 'Productivity- Economy Combo' tractor with high end features
Escorts Limited, India's leading tractor manufacturer, showcased its recently launched four-cylinder offering POWERTRAC 4455 (also PT 4455) at India's largest agricultural show KISAN'08 (Agri Fair) - being held at International Exhibition Centre, Moshi, Pune. Powertrac 4455 from Escorts Limited has been specially designed keeping in mind the increased proliferation of tractor usage for specialized applications and heavy-duty implements & attachments. The other tractors on display were high end products, which are being currently marketed by Escorts in various global markets.
Powertrac 4455 offers a unique combination of "HIGH PRODUCTIVITY – FUEL EFFICIENCY". PT 4455 is positioned as India's No 1 economy tractor in the 55HP category and is ideal for all types of agriculture and non farm applications. Initially, available across Escorts network in the markets of Maharashtra, Punjab, Haryana, Uttar Pradesh (West) and Tamil Nadu the product with improved ergonomics offers high-end features like power steering & Dual PTO. PT 4455 is Bharat 3 compliant and includes high capacity hydraulics and a heavy duty gear box.
Speaking at the launch Mr. Rohtash Mal, Executive Director and CEO, Escorts Agri Machinery Group said, "The launch of Powertrac 4455 reaffirms our commitment to continuously enhance our products to suit specific needs of our customers. Our aim is to develop solutions that will enhance agricultural productivity and improve quality of life in rural India". Mr. Mal added, "PT4455 is a highly versatile offering and can be a great asset to farmers and entrepreneurs, across the country be it the black cotton soils of Maharashtra, or prosperous farmers of Punjab/Haryana, or heavy duty non farm applications like the loader, dozer etc.”
"Escorts has aggressive plans of further increasing the market reach and subsequently the market share by offering price competitive models of global quality norms in terms of technology, performance and durability. This, backed by spare-parts & after sales service support deliveries, will help us deliver to our customers an overall satisfaction and success package for a long-term win-win relationship," he further added.
Escorts Limited pioneered farm mechanization in the country by launching Escorts Agricultural Machines Limited in 1948, with a franchise of the U.S.-based Minneapolis Moline, for marketing tractors, implements, engines & other farm equipments. In 1960, the company set up the strategic Agri Machinery Group (AMG) to venture into production and marketing of tractors and rolled out its first batch of tractors in 1965 under the '‘Escorts' brand name. In 1969, a separate company, Escorts Tractors Ltd. was established with equity participation of Ford Motor Co., Basildon, UK for the manufacture of Ford agricultural tractors in India. In the year 1996, Escorts Tractors Ltd. formally merged with Escorts AMG.
With over 1 Million Escorts tractors rolled out since the company's inception and a production capacity of 98,940 tractors per annum, Escorts Tractors are amongst the largest selling tractors in India where every third tractor is an Escorts brand.
The Escort brand of tractors is symbolic of reliability and trust. Spanning three brands, viz. 'Escort', 'Powertrac', and 'Farmtrac', the company has a comprehensive range of tractors, more than 45 variants starting from 25 to 80 HP, to cater to both domestic as well as overseas markets. Escorts is the first tractor manufacturer in the world which has been awarded the prestigious TS 16949 Certification for its quality management.