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Escorts revolutionizes the Popular Tractor Segment

* Launches New Powertrac DS Plus Euro Series

* Creates a modern product line with European Style and Comfort

Bhopal, December 5, 2013: POWERTRAC, a popular tractor brand from the stable of Escorts Limited, known for its excellent fuel economy, today announced the launch of its new ‘EURO SERIES’ – offering European comfort and stylish features for the new age Indian farmers. The new POWERTRAC DS – PLUS EURO SERIES offer increased comfort & pleasant environment for more work and more earning opportunity. Today’s farmers want to work longer hours and therefore require driver oriented tractors with comfortable seating and features.

With the launch of Euro Series, Escorts takes one step further towards achieving leadership position in the segment. In sync with its future vision, the company plans to develop two distinct product lines, one as Classic and other as Modern. While the Classic range will continue to offer inherent brand qualities and features, the Modern product line will supplement the Classic with additional technological features. This will also enable the ambitious Indian farmers who seek to extract the maximum out of their tractors and require an array of comfortable machine choices. Latest offering, the new Euro Series, comes with revolutionary design that offers an unmatched combination of power, efficiency, style and comfort, which enables farmer work longer, earn more and save more.

The new Powertrac DS – PLUS Euro Series is a machine of pride that comes loaded with best in class stylish and comfort features for longer strenuous operations. The ergonomically engineered hydraulic consoles, bigger and wider floor and operating area provide not only more comfort to the farmer but also keeps them safe and secure. For the first time in the industry, these tractors are equipped with Auxiliary lamps and clear lenses light technology. Further, the digital and LED indicators and illuminators enhance these machines’ night vision, enabling extended work application.

Speaking at the launch, Mr. Sameer Tandon, Chief Sales and Marketing Officer, Escorts Agri Machinery, said, “With Powertrac DS-PLUS, we were able to bring the best in class combination of power and efficiency to our customers. The aim of bringing new DS-PLUS EURO series is to end up the boredom of a typical tractor. With this series, we are bringing in a distinct combination of Style & Comfort. In the industry, we understand the need of machines to be more robust so that they can be worked for longer hours. But, what we tend to overlook is that farmers also need to be at comfort while driving so that they can operate these tractors for longer hours. With the increased comfort, pleasant working condition & feel of these machines, the farmer has huge potential to work more and earn more. These tractors are a premium offering at an attractive and competitive price for all Farmers.”

Speaking at the launch, Mr. Shenu Agarwal, Head - Knowledge Management Center, Escorts Limited, said, “For long our perception of Indian farmer has that been of someone with limited mobility and exposure to the nuances of new world. What we fail to realize is that this is a passé. Our Indian farmer has moved long ahead and as their partner in their success story, we also move on to bring tractors that define their current persona, aspirations and requirement. Powertrac Euro Series is a tractor series for these farmers who is well informed, is mobile, educated and believes in controlling his own destiny with his hard work and aspirations.”

The Powertrac DS – PLUS Euro Series comes with category best two year warranty on the product.

About Escorts Limited & Farmtrac Europe

The ESCORTS GROUP is among India's leading engineering conglomerates operating in high growth sectors of Agri Machinery, Material Handling & Construction Equipment, Railway Equipment and Auto Components. The Group has earned the trust of over five million customers by way of product and process innovations over six decades of its existence. Escorts endeavors to transform lives in rural and urban India by leading the revolution in agriculture mechanization, modernization of automotive & railway technology and transformation of Indian construction.

For further information kindly contact:

Shradha Pandey
Torque Communications Pvt. Ltd.
Mobile: 9910163995