Escorts ties up with Amul Industries for Mini Tractors
Furthering its mission of providing the Indian farmer with premium technological solutions, Escorts Agri Machinery entered into a strategic alliance with Rajkot-based Amul Industries for distribution and marketing of sub-20HP mini agricultural tractors. To begin with, the new product line will be launched in the key markets of Gujarat, Maharashtra and Andhra Pradesh.
The product is designed to cater to the small tractor market and is priced at about half the cost of a conventional mid-size tractor. It will efficiently facilitate operations like inter-weeding for farmers growing row-crops such as groundnut, cotton and sunflower. The sub 20HP tractor is engineered to offer an excellent solution for row-crop farmers and shall significantly help enhance farm productivity. This product also offers small acreage farmers a means to move into farm mechanization and will assist in increasing farm yields and income.