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Farmtrac unveils the World's Best in Tractors

aunches Ferrari, premium orchard tractors, and India’s first “Executive” Tractors.

Srinagar/Jammu, April 08, 2013: Escorts Limited, India’s leading tractor manufacturer, today unveiled its two latest power and glamour packed offerings - Ferrari, the world’s best for specialty farming, and the India’s first “Executive Tractors” – Farmtrac 6060 and Farmtrac 6065. With world-class technologies, impressive features, and stunning looks – these new tractors are set to revolutionize the Jammu and Kashmir tractor landscape.

Ferrari brings tractor technologies that the country has never seen before. These include the all four equal-sized wheels, oscillating chassis system, all-time 4 wheel-drive, front-engine mounting for super-low turning radius and an ideal weight distribution. Starting with a 26 HP model suited for the advanced needs of orchard growers, the Ferrari is now available in the state.

The Farmtrac 6060 and 6065 Executive tractors, available in 60 HP and 65 HP respectively, are designed to cater to the progressive new-age ‘executive’ farmers, who are smart, educated, have an entrepreneurial bent of mind, and have adopted farming as a business of their choice.

Both Farmtrac 6060 and Farmtrac 6065 come with a new four-cylinder turbocharged, intercooled engine that delivers higher torque to run larger implements and pull heavier loads. The tractors are offered in two transmission options – a modern 24-speed Syncroshuttle Gearbox providing versatility to do multiple tasks – and, a heavy-duty 8+2 speed Epicyclic transmission delivering high reliability in toughest of conditions. Furthermore, the tractors are equipped with the latest 4-wheel drive technology which ensures full utilization of engine power allowing these tractors to perform bigger tasks in the least time. These new tractors provide for an in-line fuel injection pump, which unlike the rotary pumps used by the competition, stays unaffected by adulterated fuel and is the preferred customer choice.

Speaking at the launch, Mr Shenu Agarwal, Head of Marketing, Escorts Agri Machinery, said, “Today, tractor usage is changing rapidly. On one side, shortage of labour has spurred farm mechanization, and on the other, tractors are increasingly being used for heavy-duty, non-farming applications. Farmers are therefore becoming more entrepreneurial with a commerce oriented mindset. They need more power to be able to do more work with their tractors. At the same time, they also want high precision equipment in the fields which are not only crop specific but also look good and glamorous. Both the Farmtrac and the Ferrari series of tractors have achieved this rare feat of combining maximum power and best-in-class technology with impressive looks.”

Mr. Agarwal further added, “We are enthused by the market potential in Jammu and Kashmir. With the new products being launched today, we aim to revolutionalise the tractor market here. Going ahead, we will bring more products to the state that suit the local emerging needs, and will further strengthen our sales and service network to make sure that the benefits of these products are effectively delivered to our customer base.”